In today’s business environment, the use of data to create strategies, make important decisions and set goals is an essential aspect for all organisations. The proper analysis and interpretation of data through innovative thinking, allows organisations the ability to make smarter decisions ahead of their competitors and to deliver a positive economic impact on the communities involved.
The Thailand MICE Intelligence Conference, with the theme of ‘Numbers, Notions and Nations’, organised by TCEB in partnership with UNWTO and PATA, brings together a diverse line-up of experts and speakers to understand how metrics can be used to support the business sector and to learn about the tools and data currently available in the marketplace for use in the promotion of the travel and MICE/Business sector.